Setting Goals - Set Them Based on Actual Results

#goalsetting #goalplanning #successStrategist #EntrepreneurClass #SuccessSkills #motivation 
To understand the purpose of goals, you have to be able to measure your progress

The business anticipates accomplishing business goals in are set within a period of time. Here are a few common types of goals.

Sales Goals

The main objective of a goal is to predict future sales. What you want is for more people to buy from your business than you currently do. You may also want to develop a list of preferences and add this to your business goals. 

For example:

Our current customers want to know how we can help them grow their business.

The expectation is that sales of certain products will grow.

To fulfill this expectation, set sales goals that will help you to develop predictions of future sales.

Marketing Goals

Marketing goals are ones that can be tracked with a mathematical formula. This would be something like the number of customers you need to gain in a given period of time. This could be done by surveying your current customers (check your sales figures), or it can also be calculated as the annual amount of money you want to make in total. The key here is to actually put a number to what you want and then measure to see if you've actually achieved it.

Operations Goals

The third kind of goals are goals that would help improve the operational aspect of your business. For example:

Improve our conversion rate by 5%

This would mean that you want your salespeople to convert 5% more customers in a given period than in the past. It can be done with marketing efforts, or it can also be a by-product of your sales goals.

To understand the purpose of goals, you have to be able to measure your progress. Your progress can be through surveys, tracking statistics, or it can also be a by-product of the operation of your business.

This is why setting and monitoring goals are very important. Without goals, you'll never be able to tell what you're doing well and what needs improvement.

Setting goals is one of the most effective ways to improve your business. They are a guide to help you increase the amount of profit you're making. However, if you're not tracking your results, you won't know what you're currently doing to increase your profits and what needs to be changed.

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