Small Business Owner Marketing Tips

#marketingtips #businessplanner #marketingplan #entrepreneurship101 #entrepreneurmind 
maximize your cash flow to invest in marketing and promotional channels

Follow the tips below, and you'll be able to achieve effective marketing without breaking the bank!

Have a business plan. If you don't have one, you should get one! This includes a marketing plan because your marketing plan will guide you through your marketing activities. This way, you know what your budget will be, what channels you'll use to promote your business, and what media you'll target. 

As a small business owner, your goal is to maximize your cash flow to invest in marketing and promotional channels that will bring you the most results. Have a plan for your marketing activities and monitor their effectiveness.

* Use your professional business cards. You'll find plenty of places where you can get business cards printed. Of course, the more expensive the card, the better the chance of your card being utilized. You may even consider ordering a batch of custom business cards for yourself and your business. After all, you and your business aren't going to survive long without customers!

* Order and post brochures. The more people that see your brochures, the more people that will be interested in your business. If you've done your brochure printing correctly, the average size of your brochures should be around 2" by 5". It is a good idea to check with your printer to make sure they can handle larger sizes. As a small business owner, you want your brochures to look professional. Professional brochures lead to more phone calls and more inquiries.

* Create some "do not disturb" directories. I've placed directories on my business card because I was concerned about my phone not ringing, especially at night when everyone else's phones were silent. As a small business owner, it is essential to place directories on your business cards to help you advertise in your local area.

* If you are a business card expert, then place your card on a bulletin board or something that can be easily and quickly moved. Again, these small business owners are trying to show that they are concerned about people calling odd hours. This would not only help you make phone calls at odd hours, but it would also provide people with a place to put your card.

You can use your business card to help you advertise, whether you are a small business owner or not. Even if you are starting out, use your business card to help promote.

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